I dug through creator earnings, business filings, and trusted reports. Then I trimmed the noise and built a clean, fact-based picture for 2025. Net worth figures are estimates from public sources and press coverage. Some creators hold equity in private brands. That makes exact values hard to pin down. So, you will see ranges and the most solid 2025 numbers we can cite.
For daily media insights visit MYI News World.
Why These Five and How I Ranked Them?
To rank the richest YouTubers in the world 2025, I weighed three things.
- Credible 2025 earnings data where available
- Business value and equity outside YouTube
- Long term asset base and brand power
When a solid 2025 source exists, I cite it. When a number is debated, I show the range and explain why.
Now let us drill in.
Number 1. Mr. Beast Jimmy Donaldson: Why number one?
MrBeast blends huge video reach with a growing company stack. In early 2025, reports showed his holding company seeking funds at about five billion dollars. That signals vast value even if personal cash is tighter due to reinvestment.
Key 2025 Facts
- His Prime Video Show Beast Games paid a ten million prize to the winner. Forbes noted the finale prize doubled the original figure.
“The lucky winner taking home a life changing ten million prize.”
- Amazon renewed the series for more seasons after big viewership.
- Reports say he is raising about two hundred million for expansion. Coverage cites total sales across ventures at over four hundred million last year.
Net Worth View
Is MrBeast net worth billionaire true. The company value suggests a path. Yet he often says he pours money back into content. A regional paper even covered a moment where he joked about borrowing for a wedding. That shows how reinvestment can skew cash on hand.
Why it Matters for Ranking?
The mix of prize TV, consumer brands like Feastables and new product lines lift his long-term value. His 2025 TV success also proves the YouTube to mainstream TV transition works. The Wall Street Journal reported that streamers chase big YouTubers due to reach and cost math.
Earnings
If you ask how much does MrBeast make, the figure shifts by quarter. But 2025 press around fundraising and sales puts him at the top of YouTuber net worth rankings today.
This creator is the anchor name when people search richest YouTubers in the world 2025. I see why.
Number 2. Jeffree Star: Why Number Two?
Jeffree Star cosmetics empire keeps throwing off cash. Forbes has long noted nine figure yearly sales for Jeffree Star Cosmetics. Other business coverage repeats that scale. It is not a new story, but it still matters in 2025.
Key Business Notes
- Cosmetics with repeat customers support high margins
- A large social base drives product drops
- Merch and brand deals add layers
Net Worth View
Recent write ups place Jeffree in the two hundred to three hundred million range. These are estimates. The makeup revenue footprint backs a high slot in any YouTuber net worth rankings.
He earns this place on the list of richest YouTubers in the world 2025 due to steady cash from beauty fans.
Number 3. Logan Paul: Why Number Three?
Logan Paul wealth sources are wide. Think Prime brand plus boxing plus podcasts plus WWE. In mid 2025 Forbes placed him on its Top Creators list with new TV deals and ongoing Prime buzz. At the same time, respected outlets tracked a sales slump for Prime in the UK and the US. Both sides matter for a fair call.
Prime in 2025
Business Insider reported that Prime revenue in the UK dropped about seventy percent in 2024. Profits fell too. US sales also slipped. That shapes any talk about the value of his equity right now.
Still a Heavy Hitter
Even with cooling sales in one market, Prime remains a large brand with reach. Logan’s podcast and WWE work keep his cash flow strong. So he belongs near the top of the biggest net worth YouTubers and the richest people on YouTube this year.
Where the Number Comes from?
Do not fixate on one net worth claim. Treat it as a band built on Prime equity, show checks, sponsor deals, and media rights. That is the right way to read YouTuber business ventures beyond platform in 2025.
He fits the search intent for top 5 richest YouTubers 2025 and also for wealthiest YouTube creators 2025.
Number 4. Like Nastya: Why Number Four?
Like Nastya children’s content wealth comes from one of the biggest kids channels on Earth. The channel sits above one hundred twenty million subscribers with huge monthly views. Social Blade tracks that live.
Money Engine
Ad revenue plus brand work plus licensing. Kids IP sells on many fronts. A prior Forbes profile showed strong corporate support and deals around her media footprint.
Net Worth View
Public estimates for Nastya range widely. Some trackers post high nine digits for the channel value. Others show low nine digits for personal net worth. These are models from ad rates and view counts. Treat them as directional only. The key truth is scale and staying power in the kids lane.
Why She Ranks?
Her reach keeps her in any real comparison of richest YouTubers. It also fits parent searches for child YouTube stars net worth. That keeps her on the richest YouTubers in the world 2025 list with room to grow.
Number 5. Ryan Kaji Of Ryan’s World: Why Number Five?
Ryan has a full product line in stores and streaming projects beyond YouTube. In June 2025 Forbes listed Ryan with thirty five million in annual earnings. That is a fresh number for this year. It supports a high placement among the top earning YouTube influencers.
More Than Toys
The brand includes games, films, and learning shows. The business is not only unboxing. It is a full kids media line. This is a clean case of YouTube creators turned entrepreneurs.
Why He Is in the Five?
Strong 2025 earnings and a wide shelf of products put him inside the top 5 richest YouTubers 2025 and the wealthiest YouTube creators 2025 lists.
Fans also ask about the Ryan Kaji toy review fortune. The answer is a mix of ads, retail, and show rights tied to the channel brand.
Honorable Mentions to Watch
These names sit just outside my five for richest YouTubers in the world 2025. They deserve a nod.
- PewDiePie remains a household name with a long back catalog and brand power. Earnings vary year to year.
- Dude Perfect owns live shows, merch, and family friendly sports content.
- Markiplier scores with gaming, films, and merch.
- Sidemen moved a homegrown format to Netflix. That jump shows real media value.
On the Sidemen case. Netflix confirmed their reality series Inside returned for Season two in 2025. As Netflix put it, “The Sidemen are back for Season two on Netflix.” That is a bright example of the YouTube to mainstream TV transition.
A Guardian feature also framed the wider shift. It noted how YouTube stars now shape TV deals and draw streams at scale.
These moves keep pressure on the main five. The next shuffle could come soon.
What Changed in 2025 for Creator Wealth?
Amazon pushed hard with Beast Games. Netflix leaned into creators like the Sidemen. The Wall Street Journal explained why streamers chase creator shows. Lower cost than some legacy shows. Huge built in audiences. That boosts the value of top channels.
Big Fund Raises Shaped Valuations
Reports of MrBeast seeking money at a five billion figure gave investors a new anchor. That story alone shifted how fans talk about the biggest net worth YouTubers.
Some Brand Equity Cooled
Prime Hydration faced a demand reset in the UK and the US by 2024. That matters for Logan’s paper wealth. It also shows how fast branded hype can swing.
The 2025 Ranking with Quick Stats
This ordered list reflects the best data at hand. It matches search intent for richest YouTubers in the world 2025.
MrBeast
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- Best signal this year is the funding and show success.
- Ten million TV prize and more seasons locked.
- Company value reports near five billion as a target.
Jeffree Star
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- Cosmetics business with heavy yearly sales.
- Long run profitability and loyal buyers.
Logan Paul
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- Prime equity plus WWE and the Impaulsive podcast.
- UK sales slump but brand scale remains notable.
Like Nastya
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- Huge kids audience and licensing reach.
- Big subscriber base confirmed by analytics trackers.
Ryan Kaji
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- Thirty five million in annual earnings listed by Forbes in June 2025.
- Wide shelf of toys and media projects.
What this Means for Brands and Creators?
If you sell to families, watch Like Nastya and Ryan’s World. If you want massive global reach, note how MrBeast turned videos into consumer goods. If you plan a personal brand, study the Logan Paul wealth sources mix.
This is the new playbook for the richest people on YouTube. Build a channel. Launch a product. Land a show. Repeat.
Practical Tips If You Want to Join This List One Day
- Keep a reliable upload plan
- Build one product or service that fans will love
- Diversify income with merch and live shows
- Protect your brand with clear rules for partners
- Track platform updates and test new features
Key Questions
Use this list to jump to the part you need. It keeps focus and improves dwell time for richest YouTubers in the world 2025 readers.
- Who is number one in richest YouTubers in the world 2025?
- Are MrBeast and Jeffree still at the top?
- What is the role of Prime for Logan?
- How do kids channels like Like Nastya and Ryan make money?
- Which creators moved from YouTube to TV in 2025?
- What are the annual earnings of richest YouTubers this year?
- Who are the biggest net worth YouTubers right now?
- Where can I find Forbes richest YouTubers 2025 info?
You will find clear answers above with sources.
Final Words
The richest YouTubers in the world 2025 built real companies. Some sell snacks or drinks. Some sell cosmetics. Some sell family fun. The pattern is clear. The channel starts the flywheel. Products and shows add fuel. Smart deals protect the upside.
Expect this list to evolve as funding rounds close and streaming deals expand. For now, MrBeast holds the crown, with Jeffree Star, Logan Paul, Like Nastya, and Ryan Kaji close behind.
For fast global headlines bookmark MYI News World.
FAQs
Who is the number one in richest YouTubers in the world 2025?
MrBeast is number one due to company value signs and TV success in 2025.
Is MrBeast a billionaire?
Reports show a company valuation target of five billion. That is not the same as personal cash wealth. He also reinvests heavily.
How much does MrBeast make each year?
It changes by year. Fundraising coverage and sales tallies show many hundreds of millions across all parts of the business.
Why is Jeffree Star still so high in 2025?
Makeup sells well and repeats. Forbes and other sources have long noted nine figure yearly sales for his brand.
Is Logan Paul rich only because of Prime?
Prime is a big part. He also earns from the podcast plus WWE plus boxing. Forbes listed him on the 2025 Top Creators list. Prime faced a sales dip in 2024. That shapes the stake view.
Are child YouTube stars net worth numbers real?
Treat them as estimates. Look for signals like Forbes earnings for the year plus clear licensing deals. Use that to judge Like Nastya and Ryan Kaji.
Which creators moved from YouTube to TV this year?
MrBeast with Beast Games on Prime Video. Sidemen with Inside on Netflix. Both show that creators can lead on major streamers.
Where can I see a trusted rich list for creators?
Start with the Forbes Top Creators list 2025 and then add context from major media reports.
What is the difference between earnings and net worth?
Earnings are what a creator made in a period. Net worth is assets minus debts. Private brand equity makes this tricky for creators with big businesses.
Can these rankings change this year?
Yes. New funding, exits, show renewals, or a brand slump can shift places fast.
Sources
- Forbes Top Creators 2025 with entries for Logan Paul and Ryan Kaji. Forbes
- Business Insider on Beast Games renewal and on Prime sales problems. Business Insider
- The Verge and The Guardian on MrBeast funding plans and valuation. The VergeThe Guardian
- Netflix on the Sidemen Inside Season two in 2025. Netflix
- Social Blade for Like Nastya scale. Social Blade
- Forbes on Jeffree Star Cosmetics sales scale. Forbes
